Rejuvenating Local Theatre

What do you do when it feels as though the support and enthusiasm for local theatre or Arts Centre begins dry up?

Firstly look at those who are at the helm of the organisation, those on the board, staff, anyone who has any influence. Their experience may well be credible; their past work to forward the organisation may be extensive, and above all they could be a decent human being.

But how long have they been there? How long have they have been doing what they are doing? It may not be their experience that’s the problem it may just be that things have gone stale. Maybe they have done so much that the ideas have dried up or their own enthusiasm away from the public eye may have gone. This is ok, it’s a perfectly normal thing to happen as human beings as long as you know that is the time to move on and do something about it, rather than just stay because nobody else will do the job.

Next look at the program you are offering the community, as well as the methods of advertising. If you are a volunteer run theatre then ideas should be coming from volunteers, the advertising and marketing should be supported by the volunteers. If this is not happening then you need ask why the volunteers don’t support the programme, maybe a review on the program is needed. Whatever you put in your program should be fully supported by the volunteers.

Next is to look at is the volunteers, now let be careful here, this isn’t about getting them all together and giving them an ear full because they are not pulling their weight. Remember that dealing with volunteers is very different from dealing with employees. If you upset volunteers it will have a far bigger shock wave effect then if you upset a paid member of staff and volunteers have no obligation to tell you what they really think.

So when it comes to volunteers it very much a self-assessment into what the organisation is doing in how they treat the volunteers, is change happening too quickly or are you expecting too much of them to do. I have written a whole blog on this which you can read by clicking here.

Finally looking at the source of funding, are you only getting funding from one source? Do they have any influence on what happens and how things are done? Could it be time to find a new source of primary funding?

There are a whole number of things that could be issue, but whatever the issue it needs to be dealt with at source, rather than beating round the bush.